The FEI Journey 

'Bringing to you the best of Indian Luxury, the ultimate therapy for the soul' 

 The FEI story, scripted by entrepreneur Aditi Parekh, began seven years ago in Ahmedabad with the launch of a fashion store, a pioneering trunk show and a large format luxury show featuring India’s best designers.

Today, in its digital avatar, FEI offers a thoughtfully curated, easy-to-navigate site with practical style solutions for the fashion forward woman looking to buy & explore the world of Indian designer wear. FEI's extensive curations include exquisitely crafted collections across Indian, festive & contemporary wear as well as eye-catching accessories to complete your look! 

However, FEI is much more than an online fashion store. Through our in house styling services to style influencer collaborations, we bring to you a space that initiates empowering conversations to help the women of today express their identity through fashion & design. 

Aditi Parekh, Founder 

Hailing from a renowned bureaucratic business family in Delhi and married into an industrialist household in Jodhpur, Rajasthan, entrepreneurship runs in Aditi's DNA. Her inherent acumen for entrepreneurship & her undying passion for fashion led to the launch of Fashion Edit India which has now metamorphosed into a sparkling online fashion store.

Aditi’s dream is to empower women by making luxury fashion affordable and accessible  through thoughtfully handpicked designer  curations. Her efforts to positively impact women entrepreneurs have won her the Udgam Women Achievers Award 2020 as well as the Most Admired Global Indians 2020 by Passion Vista.

Ashini Patel, Co- Founder

Deeply inspired by the rich cultural heritage of our country, Ashini takes her passion for celebrating Indian textiles & promoting unique Indian designers to a global level with Fashion Edit India, 

Her razor sharp attention to detail, reflects in both her ability to discover designers as well as her stellar human resource management. From curating exhibitions for the modern shopper & providing a platform for homegrown brands, Ashini's business experience & administrative skills help FEI stand out in the dynamic & competitive world of fashion.